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The Power of Authenticity

The Power of Authenticity

First of all, I am in the middle of rebelling against so many people promoting power, crushing your goals, being a powerful go-getter, being excellent, self-improvement, even people promoting health and weight-loss.  This may just be inspiring stuff to you, but I think there’s an undercurrent of aggression against the self going on here. We…

10 Steps to Video Marketing

10 Steps to Video Marketing

Know your audience Who is your ideal customer? Who are you trying to reach with your marketing? Once you know the answer to those questions, you can tailor your content to meet their specific needs for service and support. What are their pain points? What problems are you solving for them? All this is great…