LAUNCH:
Edited Zoom Recording:
• Zoom consultation about presenting yourself in the best way (including background, lighting, and sound)
• Zoom interview
• Client and/or producer provides photos or video
• Edit elements with music
• Captions
BREAKTHROUGH:
• 2-3-minute VBC (Video Business Card*)
• 30-60 second version for Instagram
• Captions on videos – accessible to hard of hearing and the majority of phone scrollers who play on mute
• Transcript of videos – accessible to visually impaired who have a text reader
• 1 Conversation about how to use your videos in your marketing
*Scroll down for description
LIGHTSPEED:
• 2-3-minute VBC
• 30-60- second version
• 2 Explainer videos for FAQ page
• Testimonial video
• Captions on videos – accessible to hard of hearing and the majority of phone scrollers who play on mute
• Transcript of videos – accessible to visually impaired who have a text reader
• 1 Conversation about how to use your videos in your marketing
Why you need video in your marketing mix
Videos boost sales
Video can lead directly to sales. . For example, 74% of users who watched an explainer video about a product or service subsequently bought it. An email that includes a video receives an increased click-though rate of 96%. And, according to Hubspot, 81% of people were convinced to purchase a product after video marketing
Consumers, Google, and social media platforms favor video
As a result, your content containing videos will be shown to more people and rank higher. On average Google ranks websites with video five times higher than websites without them (Forrester).
Videos build trust, brand affiliation and connection
Viewers of video are more engaged and therefore naturally develop stronger affiliation and interest in the content they are consuming. Video improves brand association by 139% (Unruly).
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DISCOVERY FORMThings we are great at
Video Business Card
The Video Business Card (VBC) is a short (3 minutes or so) video that showcases what, why, and how you do what you do. It features an in-person interview, video of you working or people using your products, and may include behind the scenes video or testimonials.